SITXMPR007 Develop and implement marketing strategies – Assignment Help, Homework Help

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Assessment Tasks and Instructions

Student Name 
Student Number 
Course and Code 
Unit(s) of Competency and Code(s)SITXMPR007 Develop and implement marketing strategies
Stream/Cluster 
Trainer/Assessor 
Assessment for this Unit of Competency/ClusterDetails
Assessment 1Short Answer Questions     
Assessment 2Marketing Project
Assessment 3 
Assessment conducted in this instance: Assessment 1      2      3 
Reasonable Adjustment
Has reasonable adjustment been applied to this assessment?
No         No further information required   Yes        Complete 2.
Provide details for the requirements and provisions for adjustment of assessment:      
Student to complete
My assessor has discussed the adjustments with me
I agree to the adjustments applied to this assessment
 Signature Date 
2nd Assessor to complete
I agree the adjustments applied to this assessment are reasonable
 Name 
   
 Signature Date 


Assessment Guidelines

What will be assessed
Performance Evidence The purpose of this assessment is to assess your ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:   develop a marketing strategy and plan for a product or service, including:identifying current and relevant marketing issuesdetailed, realistic implementation and monitoring program specific to the product or servicedetails of marketing techniques and distribution networks specific to the product or serviceopportunities presented by new technologiesresearch and critically analyse internal and external business environments relevant to the above product or serviceevaluate and report on the above marketing strategy and plan against the following criteria:consistency with overall marketing directionexposure achievedpenetration of target marketcost-effectiveness of financial and human resourcescompletion of strategy within established timeframerecommendations for strategic responses based on evaluation.     Knowledge Evidence The purpose of this assessment is to assess your knowledge to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:   data collection tools and research methodologies of particular relevance to marketingmarketing planning techniques and formats and key features of a marketing planinternal and external issues that impact on market planning in a given industry contextinternal capabilities and resource considerations:communication capabilitiese-business capacityequipment capacityfinancial resourceshours of operationhuman resourceslocation and positionstaff skill levelscomparative market information relevant to marketing strategies:benchmarkingbest practice informationcompetitor informationindustry marketing and distribution networks in the relevant contextnew and innovative marketing strategies in the relevant industry context, and in particular current and emerging marketing technologies and the opportunities they presentlegal issues that impact on marketing activities:Australian consumer law copyright and intellectual property considerationsthe Privacy Act 1988specific issues arising from use of new technologiesethical considerations for marketing:appropriate use of images and textcodes of practiceprotection of childrentargeting of particular groups in the communitysustainability considerations, opportunities and constraints for marketing in the relevant context, and those related to:cultural and social sustainabilityeconomic sustainability of marketing initiativesresource conservation and waste minimisation.
Place/Location where assessment will be conducted/Timeframes
RTO to complete      
Resource Requirements
Refer to the Assessment conditions attached to the Futura Group Mapping Document located in the teacher support tools folder or the “Assessment Conditions” for this unit in the SIT 1.0 Training Package.   Computer, internet accessMarketing plan template and guide docx (located in student assessment folder)  
Instructions for assessment including WHS requirements
The assessment tasks for assessment 2 consist of 3 parts, Part A, B and C.   Part A: You are required to choose a product, service, project or event; research the existing market environment; and develop a marketing strategy for your chosen product, service, project or event. Included in this part  is the development of monitoring and evaluation strategies you will use to monitor the activity(ies) in progress and to measure the outcomes achieved and the implementation strategy including all timelines (when, where, who, what).     Part B: You are required to write a report detailing the success of your marketing strategy and marketing plans, based on the evaluation you have carried out. This report must be presented to the relevant internal stakeholders in your organisation in Part C so that you can collaboratively identify success of the marketing as well as areas for improvement.   Part C: You are required to present your report to the stakeholders identified for the marketing activity. You are required to seek feedback from stakeholders and make adjustments to you marketing plan as or if relevant.   Your trainer or a person to be determined will script the feedback received. This must be attached to this project.   The marking criteria on the final page provide an indication for aspects to be covered during the presentation  
Statement of Authenticity
   I acknowledge that I understand the requirements to complete the assessment tasks
The assessment process including the provisions for re-submitting and academic appeals were explained to me and I understand these processes
  I understand the consequences of plagiarism and confirm that this is my own work and I have acknowledged or referenced all sources of information I have used for the purpose of this assessment
Student Signature:                                                                                                             Date:     /      /201
This assessment:  First Attempt 2nd Attempt 3nd Attempt Extension   Date:     /    /   
RESULT OF ASSESSMENTPart ASatisfactory                Not Yet Satisfactory
Part BSatisfactory                Not Yet Satisfactory
Part CSatisfactory                Not Yet Satisfactory
    Feedback to Student:          
Assessor(s) Signature(s):  Date:   /    /     
Student Signature  Date:   /    /     


ASSESSMENT 2  

Marketing Project

The assessment tasks for assessment 2 consist of 3 parts, Part A, B and C.

Please use the attached Marketing plan template and guide (or any template as instructed) and follow the structure of the document for the purpose of this project.

Part A

  • requires the preparation for the complete marketing strategy for your chosen product(s) service(s), project or event:
  • Step 1 – Research – include an acknowledgement page and a bibliography page that lists all the references (this should include any websites, textbooks, journals and or other related documents) and all downloaded information in the form of research notes also need to be attached as evidence.
  • Step 2 – Develop a marketing strategy – the report should include your developed marketing strategy.
  • Step 3 Prepare a marketing plan – the marketing plan should address all the key criteria as listed in the task.
  • Step 4 Prepare the monitoring and evaluation strategies you will use to monitor the activity(ies) in progress and to measure the outcomes achieved.
  • Step 5 Prepare the implementation strategy including all timelines (when, where, who, what)

Part B  

  • requires a written report detailing the success of your marketing strategy and marketing plans, based on the evaluation you have carried out. This report must be presented to the relevant internal stakeholders in your organisation in Part C so that you can collaboratively identify success of the marketing as well as areas for improvement.

Part C

  • requires a presentation of your report to the stakeholders identified for the marketing activity. You are required to seek feedback from stakeholders and make adjustments to your marketing plan as or if relevant.

Your trainer or a person to be determined will script the feedback received. This must be attached to this project.

The marking criteria on the final page provide an indication for aspects to be covered during the presentation

PART A

Step 1 – Conduct thorough research to collect and analyse information on:

The internal business environment: (key criteria to be included are as follows):

  1. Describe the current core activities, customer base, business values and business direction
  • Identify and analyse information relating to the effectiveness of current and past marketing efforts
  • Review business performance information to identify strengths, weaknesses, opportunities, threats and critical success factors
  • Identify and record current capabilities and resources (e.g. the use of technology or e-business to develop and implement marketing strategies) including the need for specialist assistance (e.g. underperforming products and services with reasons for underperformance)

             and

The external business environment: (key criteria to be included are as follows):

  1. Identify and analyse information on expected market growth or decline, along with the associated risk factors
  • Analyse projected changes in the labour force, population and economic activity that would affect your marketing
  • Current comparative market information which may include best practice information, benchmarking and competitor information
  • Industry and customer trends, emerging issues and developments which may be: economic, ecological, environmental, government activities, social and cultural, demographic, technological or industrial
  • Legal, ethical and sustainability constraints of the market and potential business impacts
  • Opportunities presented by new technologies

Step 2Develop a marketing strategy

Marketing strategies:

  1. Detail the specific opportunities for your product, service, project or event based on your internal and external market analysis
  • Explore and list new and innovative marketing approaches and techniques that are appropriate to your product, service, project or event
  • Outline the marketing channels and distribution networks you will use for your marketing communications and materials
  • Explain how you will integrate legal, ethical and sustainability considerations
  • Explain how you will consult with key stakeholders in this strategy development process.

Step 3Prepare a marketing plan

  1. In the template provided, outline the methodology used to clearly communicate all priorities, responsibilities, timelines and budgets.
  • Explain how you will provide opportunities to colleagues to contribute to this marketing plan.

Step 4Prepare the monitoring and evaluation strategies

The Evaluation strategy shall include:

  1. Evaluation criteria to be used when evaluating the marketing initiatives
  • Benchmarks you will use to evaluate success of methods/impacts
  • Timeframes for evaluation
  • Provisions for adjustment/continuous improvement
  • Communication requirements

Step 5Prepare the implementation strategy

The implementation strategy shall include:

  1. A detailed schedule of all required activities. This may include a Gantt chart or other suitable scheduling approaches.
  • An overview of monitoring procedures you will use, including the types of reports or data collection mechanisms.
  • Communication processes.


PART B

Based on your marketing plan from PART A you now need carry out the marketing activities.

Following the marketing activities you must use carry out your evaluation strategy developed in Part A, Step 4 in order to measure the outcomes and impact of the marketing plan and strategy as a whole.

Prepare a report detailing the success of your marketing strategy and marketing plans, based on the evaluation you have carried out. This report must be presented to the relevant internal stakeholders in your organisation in Part C so that you can collaboratively identify success of the marketing as well as areas for improvement.

Your report must detail:

  • Why the research was conducted
  • How the research was conducted (Internal and External Environment)
  • How the information from the research was analysed
  • Which key aspects informed the development of your marketing strategy
  • An overview of the marketing strategy
  • Details and components of the marketing plan including implementation strategies
  • The monitoring and evaluation procedures used for the marketing activities


PART C

Present your report to the stakeholders identified in the marketing plan, your colleagues, or as instructed by your trainer.

Obtain feedback on the presented details of the plan including clarification of details as these arise.

Responses should be documented by a student or trainer and inform adjustment to the marketing plan as or if relevant. This should be attached to this project.

The key areas for the feedback need to focus on:

  • Your ongoing evaluation process, including feedback and analysis from colleagues
  • Suggested areas for improvement based on weaknesses that have been identified
  • Proposed changes to the marketing strategy (channels, target market, timing, marketing approaches, resourcing, etc.) based on feedback and evaluation

Marking Criteria

 
CriteriaSNYSSNYSComments
Provides an overview for the planned marketing activity     
The goal(s) of the activity is identified     
The goal(s) is/are clear and relevant     
Reason(s) why activity is selected is provided     
The internal environment has been analysed through a SWOT analysis:   1. ______________________________   2. ______________________________   3. ______________________________   4. ______________________________         
The external  environment has been analysed through a SWOT analysis:   1. ______________________________   2. ______________________________   3. ______________________________   4. ______________________________       
Current comparative market information is provided:   Best practiceInformation Benchmarking Competitor information     
      
      
Information for industry and customer trends is provided: emerging issues economical aspectsecologicalenvironmentalgovernment activitiessocial and culturaldemographictechnological     
The details identified from the organisational documentation have been analysed correctly     
The organisational marketing direction  has been identified      
The factors to determine promotional activities are determined     
Promotional activities are analysed     
The target market has been analysed     
The legal aspects have been identified     
The ethical requirement have been identified as relevant     
Sustainability aspects have been considered and included.     
The available budget has been identified     
The desired results have been analysed     
The desired results are realistic (given the parameters)     
The timing has been established     
The timing is realistic     
The competitive market activity has been analysed and evaluated     
Provides suitable networks to plan and market activities     
Distribution channels are identified as relevant     
The required resources are identified     
Innovative technologies and techniques are used:   1. ______________________________   2. ______________________________   3. ______________________________   4. ______________________________       
The mechanisms to reach the identified target markets are identified     
The advantages and disadvantages have been identified     
The cost factors have been evaluated     
      
The cost factors for the marketing activity have been provided     
The cost details provided are realistic     
      
A complete implementation plan for the marketing activity is provided     
The promotional activities are implemented according to the action plan     
Delays are documented     
The results achieved from the activities are evaluated:   1. ______________________________   2. ______________________________   3. ______________________________   4. ______________________________       
      
      
A complete evaluation report for the marketing activity is provided     
The consistency with overall marketing direction is evaluated     
The exposure that was achieved is evaluated     
The reached attendees versus the intended target market is evaluated     
The cost-effectiveness of financial and human resources is evaluated     
The completion within established timeframe is evaluated     
A summary report is presented which gives a clear overview of the overall success of the activity     
Feedback from stakeholders is acknowledged pro-actively and clarified as required.     
Changes for future activities are suggested and reflected in feedback     
      
      
Insert additional criteria as required and relevant     
      
      
      
      
      
      
      
           

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